Moitaz | Brand identity image for a business consultant specialized on customer experience

Who Am I?

The story behind

The story behind

Moitaz | Customer Experience, Business Growth & Research
Moitaz | Customer Experience, Business Growth & Research
Moitaz | Customer Experience, Business Growth & Research

Leveling up the customer experience

I identify opportunities to close the gap between businesses and consumers, crafting unique strategies to meet customer needs while ensuring long-term business sustainability.

Where I worked?

Where I worked?

Global project experience aligning international goals with local insights, fostering success across diverse cultures.
Global project experience aligning international goals with local insights, fostering success across diverse cultures.
Global project experience aligning international goals with local insights, fostering success across diverse cultures.
Global project experience aligning international goals with local insights, fostering success across diverse cultures.

Uncovering working styles and market dynamics

Whether in Europe, Asia, or the Americas, I've thrived on the challenge of aligning global goals with local insights, driving successful outcomes for clients worldwide, gaining invaluable experience collaborating with teams across diverse cultures and industries on international projects.


Each project has expanded my global perspective and strengthened my ability to navigate complex, multicultural environments.

Moitaz | Brand identity image for a business consultant specialized on customer experience

Previous Experience

Project Actions Developed

Project Actions Developed

Strategic alliances, digital product optimization, and market research to enhance banking services and customer engagement.

BANKS

Developed strategic alliances between partners to boost customer adherence and improve service.

Collaborated with the client team to establish a strategic goal, using it as a brand platform to enhance customer adherence.

Searched for ways to improve digital products and services, helping clients increase their savings.

Conducted global market research to explore new payment methods and product implementations.

Led behavioral research to understand how the LATAM market manages savings.

Strategic alliances, digital product optimization, and market research to enhance banking services and customer engagement.

BANKS

Developed strategic alliances between partners to boost customer adherence and improve service.

Collaborated with the client team to establish a strategic goal, using it as a brand platform to enhance customer adherence.

Searched for ways to improve digital products and services, helping clients increase their savings.

Conducted global market research to explore new payment methods and product implementations.

Led behavioral research to understand how the LATAM market manages savings.

Strategic alliances, digital product optimization, and market research to enhance banking services and customer engagement.

BANKS

Developed strategic alliances between partners to boost customer adherence and improve service.

Collaborated with the client team to establish a strategic goal, using it as a brand platform to enhance customer adherence.

Searched for ways to improve digital products and services, helping clients increase their savings.

Conducted global market research to explore new payment methods and product implementations.

Led behavioral research to understand how the LATAM market manages savings.

Strategic alliances, digital product optimization, and market research to enhance banking services and customer engagement.

BANKS

Developed strategic alliances between partners to boost customer adherence and improve service.

Collaborated with the client team to establish a strategic goal, using it as a brand platform to enhance customer adherence.

Searched for ways to improve digital products and services, helping clients increase their savings.

Conducted global market research to explore new payment methods and product implementations.

Led behavioral research to understand how the LATAM market manages savings.

Market research, brand strategy, and consumer insights to enhance sales, sustainability, and brand loyalty in food & beverage.

GASTRONOMY & BEVERAGES

Conducted research on industry production processes to formulate an SDGs policy for a frozen food company and developed a new brand strategy for market entry.

Investigated consumer behavior in the bread industry in Mexico, focusing on social trends.

Orchestrated advertising campaigns aimed at bolstering brand loyalty.

Collaborated with a team to strategically plan consumer touchpoints for maximizing sales.

Conducted in-depth analysis of consumer lifestyles to identify optimal product placement opportunities for clients.

Market research, brand strategy, and consumer insights to enhance sales, sustainability, and brand loyalty in food & beverage.

GASTRONOMY & BEVERAGES

Conducted research on industry production processes to formulate an SDGs policy for a frozen food company and developed a new brand strategy for market entry.

Investigated consumer behavior in the bread industry in Mexico, focusing on social trends.

Orchestrated advertising campaigns aimed at bolstering brand loyalty.

Collaborated with a team to strategically plan consumer touchpoints for maximizing sales.

Conducted in-depth analysis of consumer lifestyles to identify optimal product placement opportunities for clients.

Market research, brand strategy, and consumer insights to enhance sales, sustainability, and brand loyalty in food & beverage.

GASTRONOMY & BEVERAGES

Conducted research on industry production processes to formulate an SDGs policy for a frozen food company and developed a new brand strategy for market entry.

Investigated consumer behavior in the bread industry in Mexico, focusing on social trends.

Orchestrated advertising campaigns aimed at bolstering brand loyalty.

Collaborated with a team to strategically plan consumer touchpoints for maximizing sales.

Conducted in-depth analysis of consumer lifestyles to identify optimal product placement opportunities for clients.

Market research, brand strategy, and consumer insights to enhance sales, sustainability, and brand loyalty in food & beverage.

GASTRONOMY & BEVERAGES

Conducted research on industry production processes to formulate an SDGs policy for a frozen food company and developed a new brand strategy for market entry.

Investigated consumer behavior in the bread industry in Mexico, focusing on social trends.

Orchestrated advertising campaigns aimed at bolstering brand loyalty.

Collaborated with a team to strategically plan consumer touchpoints for maximizing sales.

Conducted in-depth analysis of consumer lifestyles to identify optimal product placement opportunities for clients.

Brand strategy, market research, and e-commerce optimization for renewable energy, telcos, and solar crowdfunding projects.

RENEWABLES & TELCOS

Researched the Arab sustainable energy market to develop a unique brand strategy, differentiating from national and international competitors.

Analyzed national competition for an energy management project.

Investigated strategies to strengthen the brand for a crowdfunding project focused on solar panels.

Explored strategies to enhance cross-selling on an e-commerce website.

Defined the optimal information architecture for a product catalogue on a website to boost sales.

Brand strategy, market research, and e-commerce optimization for renewable energy, telcos, and solar crowdfunding projects.

RENEWABLES & TELCOS

Researched the Arab sustainable energy market to develop a unique brand strategy, differentiating from national and international competitors.

Analyzed national competition for an energy management project.

Investigated strategies to strengthen the brand for a crowdfunding project focused on solar panels.

Explored strategies to enhance cross-selling on an e-commerce website.

Defined the optimal information architecture for a product catalogue on a website to boost sales.

Brand strategy, market research, and e-commerce optimization for renewable energy, telcos, and solar crowdfunding projects.

RENEWABLES & TELCOS

Researched the Arab sustainable energy market to develop a unique brand strategy, differentiating from national and international competitors.

Analyzed national competition for an energy management project.

Investigated strategies to strengthen the brand for a crowdfunding project focused on solar panels.

Explored strategies to enhance cross-selling on an e-commerce website.

Defined the optimal information architecture for a product catalogue on a website to boost sales.

Brand strategy, market research, and e-commerce optimization for renewable energy, telcos, and solar crowdfunding projects.

RENEWABLES & TELCOS

Researched the Arab sustainable energy market to develop a unique brand strategy, differentiating from national and international competitors.

Analyzed national competition for an energy management project.

Investigated strategies to strengthen the brand for a crowdfunding project focused on solar panels.

Explored strategies to enhance cross-selling on an e-commerce website.

Defined the optimal information architecture for a product catalogue on a website to boost sales.

CX optimization, market research, and campaign strategy for vehicle rentals, parking, and luxury hospitality experiences.

MOBILITY & TRAVEL

Enhanced the customer experience for a multinational vehicle rental company.

Conducted market research to boost parking space sales and developed a campaign concept.

Led user research to understand consumption habits for short-term rental parking spaces.

Conducted national market research on the consumption of unique and luxury experiences for hospitality.

Along with a team, I’ve developed the strategic communication concept for the advertising campaign, aligning it with the established brand strategy.

CX optimization, market research, and campaign strategy for vehicle rentals, parking, and luxury hospitality experiences.

MOBILITY & TRAVEL

Enhanced the customer experience for a multinational vehicle rental company.

Conducted market research to boost parking space sales and developed a campaign concept.

Led user research to understand consumption habits for short-term rental parking spaces.

Conducted national market research on the consumption of unique and luxury experiences for hospitality.

Along with a team, I’ve developed the strategic communication concept for the advertising campaign, aligning it with the established brand strategy.

CX optimization, market research, and campaign strategy for vehicle rentals, parking, and luxury hospitality experiences.

MOBILITY & TRAVEL

Enhanced the customer experience for a multinational vehicle rental company.

Conducted market research to boost parking space sales and developed a campaign concept.

Led user research to understand consumption habits for short-term rental parking spaces.

Conducted national market research on the consumption of unique and luxury experiences for hospitality.

Along with a team, I’ve developed the strategic communication concept for the advertising campaign, aligning it with the established brand strategy.

CX optimization, market research, and campaign strategy for vehicle rentals, parking, and luxury hospitality experiences.

MOBILITY & TRAVEL

Enhanced the customer experience for a multinational vehicle rental company.

Conducted market research to boost parking space sales and developed a campaign concept.

Led user research to understand consumption habits for short-term rental parking spaces.

Conducted national market research on the consumption of unique and luxury experiences for hospitality.

Along with a team, I’ve developed the strategic communication concept for the advertising campaign, aligning it with the established brand strategy.

Patient experience research, market trends, and customer journey mapping to enhance healthcare and insurance services.

HEALTH

Researched international trends in patient care and national habits in initial medical consultations.

Explored best market practices in patient care.

Designed an insurance plan tailored for mid-age individuals.

Implemented a global membership program for a sports retail company.

Analysed user habits, market trends, and in-store behaviour for runners.

Mapped AS IS and TO BE customer journeys to improve the patient experience.

Patient experience research, market trends, and customer journey mapping to enhance healthcare and insurance services.

HEALTH

Researched international trends in patient care and national habits in initial medical consultations.

Explored best market practices in patient care.

Designed an insurance plan tailored for mid-age individuals.

Implemented a global membership program for a sports retail company.

Analysed user habits, market trends, and in-store behaviour for runners.

Mapped AS IS and TO BE customer journeys to improve the patient experience.

Patient experience research, market trends, and customer journey mapping to enhance healthcare and insurance services.

HEALTH

Researched international trends in patient care and national habits in initial medical consultations.

Explored best market practices in patient care.

Designed an insurance plan tailored for mid-age individuals.

Implemented a global membership program for a sports retail company.

Analysed user habits, market trends, and in-store behaviour for runners.

Mapped AS IS and TO BE customer journeys to improve the patient experience.

Patient experience research, market trends, and customer journey mapping to enhance healthcare and insurance services.

HEALTH

Researched international trends in patient care and national habits in initial medical consultations.

Explored best market practices in patient care.

Designed an insurance plan tailored for mid-age individuals.

Implemented a global membership program for a sports retail company.

Analysed user habits, market trends, and in-store behaviour for runners.

Mapped AS IS and TO BE customer journeys to improve the patient experience.

+50

Projects Done

+50

Projects Done

+50

Projects Done

+50

Projects Done

9

Years of Experience

9

Years of Experience

9

Years of Experience

9

Years of Experience

12

Country Markets

12

Country Markets

12

Country Markets

12

Country Markets

5

Implants

5

Implants

5

Implants

5

Implants

Moitaz | Brand identity image for a business consultant specialized on customer experience

Services List

What I Can Do for Your Business

What I Can Do for Your Business

(and Why You’ll Love It)

(and Why You’ll Love It)

RESEARCH

Insight Minning Discovering

Trends Capture Observatory

Social Environment Analysis

User Behavior Analysis

CUSTOMER

Product Definition & Development

Service Design

Customer Satisfaction

Voice of Customer

BUSINESS

Business Innovation

Corporate & Product Architecture

Corporate Engagement

Business

Purpose

STAY AHEAD, STAY CONNECTED

Get fresh trends, new discoveries, and behind-the-scenes insights—straight to your inbox. No fluff, just real, valuable takeaways to spark ideas and keep you inspired. Plus, it’s a two-way street—I’d love to hear what’s happening in your world too!

Don’t just scroll, let’s connect!

STAY AHEAD, STAY CONNECTED

Get fresh trends, new discoveries, and behind-the-scenes insights—straight to your inbox. No fluff, just real, valuable takeaways to spark ideas and keep you inspired. Plus, it’s a two-way street—I’d love to hear what’s happening in your world too!

Don’t just scroll, let’s connect!

STAY AHEAD, STAY CONNECTED

Get fresh trends, new discoveries, and behind-the-scenes insights—straight to your inbox. No fluff, just real, valuable takeaways to spark ideas and keep you inspired. Plus, it’s a two-way street—I’d love to hear what’s happening in your world too!

Don’t just scroll, let’s connect!

Decathlon is a global sports retailer offering affordable, high-quality gear for various activities, from running to cycling.
Decathlon is a global sports retailer offering affordable, high-quality gear for various activities, from running to cycling.
Decathlon is a global sports retailer offering affordable, high-quality gear for various activities, from running to cycling.
Decathlon is a global sports retailer offering affordable, high-quality gear for various activities, from running to cycling.
The Madrid City Council manages public services, urban development, culture, and governance in Spain’s capital, improving city life.
The Madrid City Council manages public services, urban development, culture, and governance in Spain’s capital, improving city life.
The Madrid City Council manages public services, urban development, culture, and governance in Spain’s capital, improving city life.
The Madrid City Council manages public services, urban development, culture, and governance in Spain’s capital, improving city life.
BBVA (Banco Bilbao Vizcaya Argentaria) is a global financial group offering banking, investment, and digital financial services.
BBVA (Banco Bilbao Vizcaya Argentaria) is a global financial group offering banking, investment, and digital financial services.
BBVA (Banco Bilbao Vizcaya Argentaria) is a global financial group offering banking, investment, and digital financial services.
BBVA (Banco Bilbao Vizcaya Argentaria) is a global financial group offering banking, investment, and digital financial services.
Europcar is a global car rental company offering a wide range of vehicles for business and leisure travel across multiple locations.
Europcar is a global car rental company offering a wide range of vehicles for business and leisure travel across multiple locations.
Europcar is a global car rental company offering a wide range of vehicles for business and leisure travel across multiple locations.
Europcar is a global car rental company offering a wide range of vehicles for business and leisure travel across multiple locations.
Ferrer is a global pharmaceutical company focused on innovative therapies in neurology and pulmonary vascular diseases.
Ferrer is a global pharmaceutical company focused on innovative therapies in neurology and pulmonary vascular diseases.
Ferrer is a global pharmaceutical company focused on innovative therapies in neurology and pulmonary vascular diseases.
Ferrer is a global pharmaceutical company focused on innovative therapies in neurology and pulmonary vascular diseases.
Vodafone is a global telecommunications company providing mobile, broadband, and digital services to individuals and businesses worldwide.
Vodafone is a global telecommunications company providing mobile, broadband, and digital services to individuals and businesses worldwide.
Vodafone is a global telecommunications company providing mobile, broadband, and digital services to individuals and businesses worldwide.
Vodafone is a global telecommunications company providing mobile, broadband, and digital services to individuals and businesses worldwide.
Moitaz | Brand identity image for a business consultant specialized on customer experience

Testimonials

Real feedback, real impact

Real feedback, real impact

Real feedback,
real impact

Words from those who’ve lived the experience

Words from those who’ve lived the experience

  • WITH ELEGANCE AND CARE

    “I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”

    External Team Member

    Bank Product

  • PROMOTING QUALITY

    “Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating until handover.“

    Company's Director

    Administrator

  • CLEAR ABOUT THE PROCESS

    "We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"

    Government Administration Client

    Brand Development

  • ALIGNS PERFECTLY

    I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail

    Insurance & Health Client

    Product Developer

  • WITH ELEGANCE AND CARE

    “I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”

    External Team Member

    Bank Product

  • PROMOTING QUALITY

    “Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating until handover.“

    Company's Director

    Administrator

  • CLEAR ABOUT THE PROCESS

    "We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"

    Government Administration Client

    Brand Development

  • ALIGNS PERFECTLY

    I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail

    Insurance & Health Client

    Product Developer

  • WITH ELEGANCE AND CARE

    “I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”

    External Team Member

    Bank Product

  • PROMOTING QUALITY

    “Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating the team's tasks, accompanying them until the final handover. Since the beginning, she has collaborated promoting the project’s quality down to the last detail.“

    Company's Director

    Administrator

  • CLEAR ABOUT THE PROCESS

    "We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"

    Government Administration Client

    Brand Development

  • PRETTY GOOD AT MARKETING.

    We collaborated with DeptDesign for a corporate event, and the experience was outstanding. From concept to execution, their attention to detail, creativity, and flawless coordination made the event a huge success.

    Insurance & Health Client

    Product Developer

  • WITH ELEGANCE AND CARE

    “I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”

    External Team Member

    Bank Product

  • PROMOTING QUALITY

    “Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating the team's tasks, accompanying them until the final handover. Since the beginning, she has collaborated promoting the project’s quality down to the last detail.“

    Company's Director

    Administrator

  • CLEAR ABOUT THE PROCESS

    "We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"

    Government Administration Client

    Brand Development

  • PRETTY GOOD AT MARKETING.

    We collaborated with DeptDesign for a corporate event, and the experience was outstanding. From concept to execution, their attention to detail, creativity, and flawless coordination made the event a huge success.

    Insurance & Health Client

    Product Developer

  • WITH ELEGANCE AND CARE

    “I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”

    External Team Member

    Bank Product

  • PROMOTING QUALITY

    “Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating the team's tasks, accompanying them until the final handover. Since the beginning, she has collaborated promoting the project’s quality down to the last detail.“

    Company's Director

    Administrator

  • CLEAR ABOUT THE PROCESS

    "We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"

    Government Administration Client

    Brand Development

  • PRETTY GOOD AT MARKETING.

    We collaborated with DeptDesign for a corporate event, and the experience was outstanding. From concept to execution, their attention to detail, creativity, and flawless coordination made the event a huge success.

    Insurance & Health Client

    Product Developer