About Me
A Product Manager who knows how products are sold, not only built.
For 8 years I've taken B2B and B2C products from discovery to launch across 23 markets, in telecom, fintech, insurance, mobility and retail. I start with what customers need, value and will pay for, and I end with what the business earns.
I prioritise by estimated financial impact and market share against sales forecasts, and I own the business case and P&L. I work side by side with engineering and keep legal, sales and marketing moving in one direction, so products reach every market ready to be sold, not just ready to ship.
Product Strategy · Discovery ·
Go-to-Market · Customer Experience
Most Recently
Lead Product Manager, CyberHub & CyberAnalytics, Vodafone Intelligent Solutions. Led a B2B SaaS cybersecurity platform for SMEs across 7 European markets. Launched in Albania and delivered launch readiness for Ireland, with 6 direct reports and up to 30 people across global hubs.
Who Else I've Collaborated With
My work in Numbers
Eight years of product work, now at Senior and Lead Product Manager level.
I've taken B2B SaaS and B2C products from discovery to go-to-market across 23 countries in telecom, fintech, insurance, mobility and retail, and most recently led a cybersecurity platform across 7 European markets at Vodafone, with a team of up to 30 people.
These figures are the ground covered: ideas that left the whiteboard and reached real businesses.
Country Markets
Years in Product
Projects Delivered
People Led

How I Work As A Product Manager
1
CUSTOMER
Discovery and research that show what customers need, value and will pay for.
2
BUSINESS
Prioritization by revenue impact, P&L and customer pain. Roadmaps the business can defend.
3
TEAMS
Engineering, legal, sales, marketing and operations aligned on one product and one direction.
Latest projects
The Progress Journal
Personal field notes on projects, process, and progress. A peek into how I’m building, experiments, decisions, and small daily wins.
If you like to get into my mind, here is your place.























