Independent Consultant
Independent Consultant
Crafting experiences
around the globe
Customer Strategy — Research
Customer Strategy — Research
I help businesses connect with their customers in ways that truly make an impact. 
It’s not just about insights — it’s about turning them into experiences that captivate, engage, and leave a lasting impression. 
By refining how ![]()
your business interacts with your customer, we’ll carve out a competitive edge ahead of the game. 
Ready to shake things up and take your business to the next level? Let's make it happen!
I help businesses![]()
connect with their customers in ways that truly make an impact. It’s not just about insights — it’s about turning them into experiences that captivate, engage, and leave a lasting impression.By refining howyour business interact with your customer, we’ll carve out a competitive edgeahead of the game.Ready to shake things up andtake your business to the next level?Let's make it happen!
I help businessesconnect with their customers in ways that truly make an impact. It’s not just about insights — it’s about turning them into experiences that captivate, engage, and leave a lasting impression.By refining how![]()
your business interact with your customer, we’ll carve out a competitive edgeahead of the game.Ready to shake things up andtake your business to the next level?Let's make it happen!
+50
Projects Done
+50
Projects Done
+50
Projects Done
+50
Projects Done
9
Years of Experience
9
Years of Experience
9
Years of Experience
9
Years of Experience
12
Country Markets
12
Country Markets
12
Country Markets
12
Country Markets
5
Implants
5
Implants
5
Implants
5
Implants
Services List
What I Can Do for Your Business
What I Can Do for Your Business
(and Why You’ll Love It)
(and Why You’ll Love It)
RESEARCH
Insight Minning Discovering
Trends Capture Observatory
Social Environment Analysis
User Behavior Analysis
CUSTOMER
Product Definition & Development
Service Design
Customer Satisfaction
Voice of Customer
BUSINESS
Business Innovation
Corporate & Product Architecture
Corporate Engagement
Business Purpose
Testimonials
Real feedback, real impact
Real feedback, real impact
Real feedback,
real impact
Words from those who’ve lived the experience
Words from those who’ve lived the experience
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating until handover.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
ALIGNS PERFECTLY
I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating until handover.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
ALIGNS PERFECTLY
I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating until handover.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
ALIGNS PERFECTLY
I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating until handover.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
ALIGNS PERFECTLY
I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating until handover.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
ALIGNS PERFECTLY
I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating until handover.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
ALIGNS PERFECTLY
I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating until handover.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
ALIGNS PERFECTLY
I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating until handover.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
ALIGNS PERFECTLY
I congratulate her on the super job she has done. It aligns perfectly with what we were looking for. Since the beginning, she has collaborated promoting the project’s quality down to the last detail
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating the team's tasks, accompanying them until the final handover. Since the beginning, she has collaborated promoting the project’s quality down to the last detail.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
PRETTY GOOD AT MARKETING.
We collaborated with DeptDesign for a corporate event, and the experience was outstanding. From concept to execution, their attention to detail, creativity, and flawless coordination made the event a huge success.
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating the team's tasks, accompanying them until the final handover. Since the beginning, she has collaborated promoting the project’s quality down to the last detail.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
PRETTY GOOD AT MARKETING.
We collaborated with DeptDesign for a corporate event, and the experience was outstanding. From concept to execution, their attention to detail, creativity, and flawless coordination made the event a huge success.
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating the team's tasks, accompanying them until the final handover. Since the beginning, she has collaborated promoting the project’s quality down to the last detail.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
PRETTY GOOD AT MARKETING.
We collaborated with DeptDesign for a corporate event, and the experience was outstanding. From concept to execution, their attention to detail, creativity, and flawless coordination made the event a huge success.
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating the team's tasks, accompanying them until the final handover. Since the beginning, she has collaborated promoting the project’s quality down to the last detail.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
PRETTY GOOD AT MARKETING.
We collaborated with DeptDesign for a corporate event, and the experience was outstanding. From concept to execution, their attention to detail, creativity, and flawless coordination made the event a huge success.
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating the team's tasks, accompanying them until the final handover. Since the beginning, she has collaborated promoting the project’s quality down to the last detail.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
PRETTY GOOD AT MARKETING.
We collaborated with DeptDesign for a corporate event, and the experience was outstanding. From concept to execution, their attention to detail, creativity, and flawless coordination made the event a huge success.
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating the team's tasks, accompanying them until the final handover. Since the beginning, she has collaborated promoting the project’s quality down to the last detail.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
PRETTY GOOD AT MARKETING.
We collaborated with DeptDesign for a corporate event, and the experience was outstanding. From concept to execution, their attention to detail, creativity, and flawless coordination made the event a huge success.
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating the team's tasks, accompanying them until the final handover. Since the beginning, she has collaborated promoting the project’s quality down to the last detail.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
PRETTY GOOD AT MARKETING.
We collaborated with DeptDesign for a corporate event, and the experience was outstanding. From concept to execution, their attention to detail, creativity, and flawless coordination made the event a huge success.
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating the team's tasks, accompanying them until the final handover. Since the beginning, she has collaborated promoting the project’s quality down to the last detail.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
PRETTY GOOD AT MARKETING.
We collaborated with DeptDesign for a corporate event, and the experience was outstanding. From concept to execution, their attention to detail, creativity, and flawless coordination made the event a huge success.
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating the team's tasks, accompanying them until the final handover. Since the beginning, she has collaborated promoting the project’s quality down to the last detail.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
PRETTY GOOD AT MARKETING.
We collaborated with DeptDesign for a corporate event, and the experience was outstanding. From concept to execution, their attention to detail, creativity, and flawless coordination made the event a huge success.
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating the team's tasks, accompanying them until the final handover. Since the beginning, she has collaborated promoting the project’s quality down to the last detail.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
PRETTY GOOD AT MARKETING.
We collaborated with DeptDesign for a corporate event, and the experience was outstanding. From concept to execution, their attention to detail, creativity, and flawless coordination made the event a huge success.
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating the team's tasks, accompanying them until the final handover. Since the beginning, she has collaborated promoting the project’s quality down to the last detail.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
PRETTY GOOD AT MARKETING.
We collaborated with DeptDesign for a corporate event, and the experience was outstanding. From concept to execution, their attention to detail, creativity, and flawless coordination made the event a huge success.
Insurance & Health Client
Product Developer
WITH ELEGANCE AND CARE
“I had the opportunity to work with Moitaz on a digital banking product design project. Not only is she a great professional, approaching the research, conceptualisation and strategy phases with elegance and care, but she is also a great person.”
External Team Member
Bank Product
PROMOTING QUALITY
“Moitaz has an innate organisational ability. She is able to successfully complete multiple tasks with favourable results despite deadline pressure. She has not only managed the project, but has always ensured the success of the project by coordinating the team's tasks, accompanying them until the final handover. Since the beginning, she has collaborated promoting the project’s quality down to the last detail.“
Company's Director
Administrator
CLEAR ABOUT THE PROCESS
"We are very happy with the result and the support from Moitaz. At all times we were clear about the process and the stage we were at. We have always felt accompanied. And results have exceeded our expectations"
Government Administration Client
Brand Development
PRETTY GOOD AT MARKETING.
We collaborated with DeptDesign for a corporate event, and the experience was outstanding. From concept to execution, their attention to detail, creativity, and flawless coordination made the event a huge success.
Insurance & Health Client
Product Developer
Foundations
Marketing
Word-of-Mouth: The marketing tool nobody talks about.
4 min
Foundations
Marketing
Word-of-Mouth: The marketing tool nobody talks about.
4 min
Foundations
Marketing
Word-of-Mouth: The marketing tool nobody talks about.
4 min
Foundations
Marketing
Word-of-Mouth: The marketing tool nobody talks about.
4 min
Foundations
Research
Why a PESTLE Analysis Matters for Customer Experience
4 min
Foundations
Research
Why a PESTLE Analysis Matters for Customer Experience
4 min
Foundations
Research
Why a PESTLE Analysis Matters for Customer Experience
4 min
Foundations
Research
Why a PESTLE Analysis Matters for Customer Experience
4 min
Opinion
Customer Experiene
The Key to Better Solutions: Designing with Future Awareness.
4 min
Opinion
Customer Experiene
The Key to Better Solutions: Designing with Future Awareness.
4 min
Opinion
Customer Experiene
The Key to Better Solutions: Designing with Future Awareness.
4 min
Opinion
Customer Experiene
The Key to Better Solutions: Designing with Future Awareness.
4 min